BP Australia - Competition Campaign
Australian based mobile phone competition with immediate statistical reporting for BP
Sector: Consumer
Product: Global Connect, Competition Engine
Solution Type: Customer Service
THE BRIEF
BP Australia wanted to run a competition to promote its new fuel. Purchasers of the new fuel could enter into the draw to win a prize.
SOLUTION
Sonic set-up four short codes for each of the states in Australia that were involved in the competition. The short codes were linked to Sonic's competition engine that handles and manages all replies that each entrant receives.
RESULTS
Instant online reporting enabled Ogilvy to watch the
campaign as it progressed, giving them the ability to judge how well the competition was proceeding. It also meant that BP Australia could report back to the customers in real time.
