Mediaworks – C4

SMS your favourite song to C4, and they will play it!

Mediaworks C4.

Market Sector: Media / Television
Product: Custom Development
Solution: Entertainment

THE BRIEF
C4 is one of New Zealand’s hottest Television stations. Monday to Friday 4pm to 6:00pm the station runs Vodafone Select. Viewers vote to see their favourite song via SMS.

SOLUTION
The Sonic Mobile development team built a custom application to handle the complex voting and playlists service. The application was then deployed on the Sonic Mobile gateway.

RESULTS
The service is a complete success managing and receiving thousands of SMS messages a day.

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