Mediaworks – C4
SMS your favourite song to C4, and they will play it!
Market Sector: Media / Television
Product: Custom Development
Solution: Entertainment
THE BRIEF
C4 is one of New Zealand’s hottest Television stations. Monday to Friday 4pm to 6:00pm the station runs Vodafone Select. Viewers vote to see their favourite song via SMS.
SOLUTION
The Sonic Mobile development team built a custom application to handle the complex voting and playlists service. The application was then deployed on the Sonic Mobile gateway.
RESULTS
The service is a complete success managing and receiving thousands of SMS messages a day.
