Gibson Group - MyStory
What Next! TV on your mobile?
Sector: Digital Production
Product: Content Engine, Info Request
Solution Type: Entertainment
THE BRIEF
To deliver forty, 2 minute mobisodes of the show to mobile phones.
SOLUTION
Users SMSed 'MyStory' to a short code to subscribe to the service and then received daily episodes to their mobile phone. The Sonic content engine handled the daily
delivery of the show, formatting to suit a number a handset makes and models, plus the subscription to the mobile show.
RESULTS
Excellent results for New Zealand's first video subscription service straight to mobile phones.
