NZRFU All Blacks Content Portal
All Black pics and ring tones sent direct to your mobile
Market Sector: Sport and Recreation
Product: Content Engine
Solution: Marketing
THE BRIEF
Promote the All Blacks via mobile phones. Design and develop a mobile content portal which allows pictures and ringtones to be sent to the fan’s phones.
SOLUTION
Sonic used its existing mobile content portal software as well as some customised development to roll out the All Blacks mobile content website and portal.
RESULTS
Excellent sales of the All Blacks haka ringtone and other associated NZRFU content.
