Radio NZ
SMS2studio allows listeners to SMS requests and comments to RadioNZ’s announcers. Announcers receive messages directly to their computer screens in real time.
Sector: Media
Product: SMS2Studio
Solution Type: Entertainment
THE BRIEF
To increase listener participation and gauge feedback.
SOLUTION
SMS2studio allows listeners to SMS requests and comments to RadioNZ’s announcers. Announcers receive messages directly to their computer screens in real time. They can reply to messages, pick winners from competitions and conduct polls, all live on the radio.
RESULTS
Increased the interaction between the announcers and listeners. Thousands of SMS messages received and responded to, all live on air.
