Fairfax Media - Dominion Post
The Dominion Post, Wellington’s only daily newspaper, selected Sonic Mobile as its preferred supplier of SMS services. Since the relationship formed Sonic Mobile has run numerous SMS competitions, SMS polls and a newspaper call centre subscription service.
Market Sector: Media
Product: Voting, Competition Engine
Solution: Customer Service
THE BRIEF
To increase circulation, provide interaction with readers, and have a measure of market penetration.
SOLUTION
Web based access (via Omniscience) to establish voting and competition campaigns on an ad hoc basis with key words in each paper and results posted in the following days.
RESULTS
Ongoing with over 350,000 competition entries to date.
