Ogilvy - BP Wild Bean Café Promotion
Sonic Mobile facilitated a SMS competition to promote the Wild Bean Brand.
Market Sector: Fast Moving Consumer Goods (FMCG)
Product: Mobile Competition Engine
Solution: Marketing
THE BRIEF
Produce 200,000 unique codes and manage a campaign to promote the Wild Bean Brand.
SOLUTION
Users SMS’ed a unique code to a short code to go into the draw to win $2000. Sonic used its competition engine to handle validation of codes and all the reply messages to customers.
RESULTS
Instant online reporting enabled Ogilvy to watch the campaign as it progressed, thus meaning they could report back customer in real time.
