Products - Mobile Marketing
MVoucher
Sonic Mobile is the New Zealand leader in mobile ticket and mobile coupon solutions based on the creation, delivery and redemption of barcodes to mobile phones.
Our MVoucher™ solutions allow barcodes to be sent to mobile phones offering an attractive alternative to conventional printed barcodes used for coupons, tickets, IATA compliant boarding passes, loyalty cards and any other application where paper barcodes are currently used.
Check out how MVoucher™ technology delivers real benefits to retailers and consumers alike in the following sectors:
Live Sporting Events
Now your phone is your ticket!
MVoucher™ can deliver unique barcoded tickets to a mobile phone. The barcode is redeemed at the venue by simply scanning the mobile phone display with a standard scanner.
Benefits
MVoucher™ tickets for live events represent a huge advance in ticketing efficiency and versatility for both the event organisers and for their customers.
- Increase Sales. Seats can be sold right up to the last minute.
- Instant Delivery. The tickets are delivered immediately direct to the mobile phone.
- Reduce Distribution and Operational Costs. Cheaper than printing, handling and posting a paper ticket.
- Reduce Touting. MVoucher™ tickets can’t simply be transferred like paper tickets.
- Tracking. Organisers can track attendance at the event automatically and in real time.
- Consumer Convenience. Nothing to leave behind. No need to queue at the box office to collect paper tickets.
- Insured Ticket. No need to panic if the customer loses their MVoucher™ tickets. MVoucher™ tickets can be cancelled and re-issued effortlessly.
- Guaranteed Delivery. Customers do not have to worry that their MVoucher™ tickets will be delivered in time or lost in the post.
- Environmentally Friendly. MVoucher™ tickets eliminate the need to print out high volumes of paper tickets helping to reduce the detrimental impact excessive paper usage has on the environment.
Retail Coupon Redemption
In the retail sector, organisations can drive footfall and increase revenue through the use of discount coupons delivered as barcodes to a customer’s mobile phone.
The barcode coupons are redeemed at the point of sale by simply scanning the mobile display.
Mobile coupons have all of the promotional benefits of paper coupons, combined with the immediacy of the wireless channel.
Coupons can be delivered to a targeted sample of your customer loyalty database, or downloaded on request from your web site, or by text message.
Benefits
MVoucher™ coupons have all the promotional benefits of paper coupons, combined with the following unique benefits:
- Optimise your campaign. Campaigns can be executed instantly due to the efficiency of Sonic Mobile’s technology and the speed of message delivery.
- Reduce production and distribution costs. Sending coupons via a text message is cheaper than printing and posting a paper coupon.
- Increased redemption. The mobile phone is always carried by the customer unlike paper coupons which are easily mislaid or forgotten.
- Drive traffic. Customers are driven to your store or website by using MVoucher™ coupons. They are an original, efficient and personal promotional medium for any campaign.
- No PoS integration. Sonic Mobile’s MVoucher™ solutions do not require that you modify your PoS system.
- Innovation. Enhance perception of your brand by being at the cutting edge with this new and innovative technology.
- Environmentally Friendly. MVoucher™ coupons eliminate the need to print high volumes of paper coupons, helping to reduce the detrimental impact excessive paper usage has on the environment.
Exhibitions, Conferences & Cinemas
MVoucher™ tickets are unique barcoded tickets sent to a customer’s mobile phone. It is redeemed at the venue by simply scanning the mobile phone display with a standard scanner.
Benefits
- Customer Convenience. MVoucher™ tickets can contain pertinent information including time, date, seat, row and door numbers. Customers no longer need to turn up early to purchase their tickets at the box office or at automated kiosks.
- Minimises Queuing. Using MVoucher™ tickets reduces queues at the box office and automated ticket machines. Attendees can make their way straight to the usher point, bypassing the box office rush and streamlining entry into the event.
- More Time to Spend. MVoucher™ tickets allow customers more time to visit concession and display stands before the event starts as they already have their ticket on their phone.
- Insured Ticket. No need to panic if the customer loses their MVoucher™ ticket. It can be cancelled and reissued effortlessly and in real-time.
- Guaranteed Delivery. Customers need not worry that their MVoucher™ tickets will be delivered in time as delivery is instantaneous after purchase.
- Coupon. The MVoucher™ ticket can double-up as a promotional coupon or reward card offering ticket-holders discounts for products from concession stands.
- Tracking. Organisers can track attendance at the event automatically and in real-time. This is useful for auditing or health and safety purposes.
- Environmentally Friendly. MVoucher™ tickets eliminate the need to print out high volumes of paper tickets for event goers.
MVoucher™ passes for Airlines
Sonic Mobile’s innovation in airline boarding with MVoucher™ incorporates passenger’s details on an IATA compliant barcode that is sent directly to the passenger’s mobile phone.
The passenger’s phone is simply scanned at security and at the gate using existing barcode scanners and systems.
MVoucher™ passes represent a huge advance in boarding and check-in efficiency and versatility.
- Reduce Distribution and Operational Costs. Cheaper than printing and handling an ATB2 boarding card. MVoucher™ passes also allow a reduction in airport counter space and ground crew through the increased use of online check-in facilities.
- Passenger Convenience. Passengers no longer need to queue at check-in or require a printer to print their boarding pass. They can receive their MVoucher™ pass on the move and proceed directly to security checks. Passengers will never leave their boarding pass in the printer at home or in the office.
- Environmentally Friendly. Mobile boarding passes eliminate the need for printing out paper boarding passes which are non-recyclable due to the magnetic strip running through it.
- Instant Delivery. Automated message from online check-in to the passenger’s mobile handset.
- Improved CRM. Airlines and airports can provide a range of innovative mobile services to the passengers. For example, SMS check-in and reservation options.
- IATA Compatible. MVoucher™ passes are compatible with existing airport scanning equipment installed for IATA barcoded boarding passes. The technology supports agreed industry standards including DataMatrix, Aztec and QR.
MVoucher™ passes for Trains, Coaches and Buses
MVoucher™ passes are unique barcoded tickets sent to a passenger’s mobile phone. The MVoucher™ pass is redeemed at the departure location by simply scanning the mobile phone display at an automated gate or by having the ticket scanned by the ticket inspector.
Mobile train tickets represent a huge advance in ticketing efficiency and versatility.
- Increase advance sales. Tickets can be sold right up to the last minute.
- Instant delivery. The tickets are delivered immediately direct to the mobile phone.
- Reduce distribution and operational costs. Cheaper than printing, handling and posting a paper ticket. No requirement for expensive self-service kiosks.
- Tracking. Transport operators can track passenger volumes automatically and in real time.
- Passenger convenience. Nothing to leave behind. No need to queue at the self-service ticket machines or ticket counters to collect paper tickets.
- Insured ticket. No need to panic if the passenger loses their MVoucher™ pass. It can be cancelled and reissued effortlessly.
- Guaranteed delivery. Customers do not have to worry that their MVoucher™ pass will be delivered in time or lost in the post.
- Improved Efficiency. MVoucher™ passes will streamline customers through transport entry points and can help reduce cash collection on the transport and at other touch-points.
- Environmentally Friendly. MVoucher™ passes eliminate the need to print out high volumes of paper tickets helping to reduce the detrimental impact excessive paper usage has on the environment.
Loyalty & Reward Cards
As an alternative to issuing magnetic swipe cards, a unique membership identifier can be sent as a barcode to the customer’s mobile phone.
The mobile phone display is then simply scanned at point-of-sale to identify the customer. Points can then be credited to their account.
Benefits
- The MVoucher™ reward card is always with the customer.
- Save on costs of issuing plastic cards.
- Offers and new brands can be updated instantly.
- Differentiates a brands loyalty scheme.
- Reaches whole new customer demographic.
- CRM data can be gathered in real time.
- Powerful sales driver and perfect complement to MVoucher™ coupons.
Download Product Sheet
MVoucher PDF 141.06KB
